PRIVACY POLICY

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Our Privacy Policy

Effective Date: January 2021

Our Mission

This Privacy Statement applies to www.applewoodmanor.com, owned and operated by Cumberland 62 Inc. This Privacy Statement describes how we collect and use the information, which may include personal data you provide on our website, www.applewoodmanor.com. It also describes the choices available to you regarding our use of your personal data and how you can access and update this data.

At The Applewood Manor, we are dedicated to protecting your privacy and safeguarding your personally identifiable information.

Data Collection

We collect two types of data:

1 Data that you voluntarily submit to us which may include:

  • Your first and last name, email address, phone number, and home address. Credit card details (type of card, credit card number, name on card, expiration date, and security code)
  • Guest stay data, including date of arrival and departure, special requests made, observations about your service preferences (including room preferences, facilities, or any other services used).
  • Data you provide regarding your marketing preferences or in the course of participating in surveys, contests, or promotional offers

You may always choose what personal data (if any) you want to provide to us. However, if you choose not to provide certain details, some of your transactions with us may be impacted.

2 Data We Collect Automatically:

When using our website, we also collect information automatically, some of which may be personal data. This includes data such as:

  • Language settings, IP address, location, device settings, device OS, log information, time of usage, URL requested, status report, user agent (information about the browser version), operating system, browsing history, user booking identification number, and type of data viewed. 
  • We may also collect data automatically through cookies. A "cookie" is a small file that gets placed on your hard drive that helps us provide our services. You are free to decline cookies if you choose but this may diminish some of the functionality of our website.

Processing Purposes

We use your personal data for the following purposes:


A. To complete and administer your online reservation.

B. To provide Customer Service.

C. To facilitate Guest Reviews. We may use your contact data to invite you by email to

write a guest review after your stay. If you submit a guest review, your review may be

published on our website.

D. To facilitate Marketing Activities. We also use your data for marketing activities, as permitted by law. Where we use your personal data for direct marketing purposes (e.g. newsletters, marketing communications on new products and services or other offers we

think may be of interest to you), an unsubscribe link is provided if you do not want to receive messages from us in the future.

E. To facilitate Other Communications. There may be times when we contact you by email,

mail, phone, or texting, depending on the contact data you share with us. The reasons

for this communication could be:

  • To respond to and handle requests you've made.
  • To finalize a reservation online, we may email you a reminder to continue with your reservation. We believe this service is useful to allow you to carry on with a reservation without having to search for the accommodation again or filling in all the reservation details from scratch.
  • To request feedback or invite you to provide a review of your experience with our website. This will help us to improve our website experience for you and others.


F. Analytics, Improvements, and Research:

We use personal data to conduct research and analysis. We may involve a third party to do this on our behalf. We may share or disclose the results of such research (including to third-parties) in anonymous, aggregated form. We use your personal data for analytical purposes to improve our services, enhance the user experience, and improve the functionality and quality of our site.

G. Security, Fraud Detection, and Prevention:

We use information, which may include personal data, to prevent fraud and other illegal or infringing activities. We also use this information to investigate and detect fraud. We can use personal data for risk assessment and security purposes, including the authentication of users. For these purposes, personal data may be shared with third parties, such as law enforcement authorities as permitted by applicable law and external advisers.

H. Legal and Compliance:

In certain cases, we need to use the information provided, which may include personal data, to handle and resolve legal disputes or complaints, for regulatory investigations and compliance, or to enforce agreement(s), or to comply with

lawful requests from law enforcement insofar as it is required by law.

Legal Basis

  • Purposes A and B: The use of your data may be necessary to execute the contract that you have with us. For example, if you use our services to make an online reservation, we will use your data to carry out our obligation to complete and administer that reservation under the contract that we have with you.
  • Purposes C – H: We use your data for our legitimate interests such as providing you with the best appropriate content for the website, emails, and newsletters to improve and promote our products, services, and the content on our website, as well as for administrative, fraud detection, and legal purposes. When using personal data to serve our legitimate interests, we will always balance your rights and interests in the protection of your information against our rights and interests.In respect of purpose H, we also rely, where applicable, on our obligation to comply with applicable law.Where needed under applicable law, we will obtain your consent before processing your personal data for direct marketing purposes.If needed per applicable law, we will ask for your consent. You can withdraw your consent anytime by contacting us at any of the addresses at the end of this Privacy Statement. If you object to the processing set out under C-F and there's no opt-out mechanism available to you directly (e.g. in your account settings), please contact contact@applewoodmanor.com.

Reservation Data Sharing

We have partnered with ThinkReservations to offer our online reservation services. Although we provide the content to this website and you make your reservation directly with us, the reservation is processed through www.ThinkReservations.com.


Our main purpose in collecting your personal information is to provide you with a streamlined experience in making reservations at The Applewood Manor. We only collect information about you that we consider necessary for achieving this. Personally identifiable information is only obtained when making a reservation. All identifiable information provided will not be disclosed to anyone unless we are specifically requested to do so by law. The Applewood Manor does not give or sell to anyone any information we collect on our site.


We sometimes use data collection devices such as "cookies" on certain pages of our website to measure effectiveness and safety. A "cookie" is a small file that gets placed on your hard drive that helps us provide our services. You are free to decline cookies if you choose but this may diminish some of the functionality of our website.


Third-party service providers: We use service providers to process your personal data strictly on our behalf. This processing would be for purposes as included in this Privacy Statement, such as facilitating reservation payments, sending out marketing material, or for analytical support services. These service providers are bound by confidentiality clauses and are not allowed to use your personal data for their own purposes or any other purpose.


Competent authorities: We disclose personal data to law enforcement and other governmental authorities insofar as it is required by law or is strictly necessary for the prevention, detection or prosecution of criminal acts and fraud. 


Security

At The Applewood Manor, we take security seriously. When users make a reservation we use every precaution to safeguard it online and offline.


Your payment and personal information are always safe. Our Secure Sockets Layer (SSL) software is the industry standard and encrypts all of your personal information, including credit card number, name, and address so that it cannot be read over the internet.


Data Retention


We will retain your information, which may include personal data, for as long as we deem it necessary to provide services to you, comply with applicable laws, resolve disputes with any parties, and otherwise as necessary to allow us to conduct our business, including to detect and prevent fraud or other illegal activities. All personal data we retain will be subject to this Privacy Statement. If you have a question about a specific retention period for certain types of personal data we process about you, contact us using the contact details included below.



Your Choices and Rights

You are in control of how your personal data is used by us:

  • You can ask us for a copy of the personal data we hold about you
  • You can inform us of any changes or corrections to your personal data
  • In certain situations, you can ask us to erase, block, or restrict the processing of the personal data we hold about you or object to particular ways in which we are using your personal data


Where we are using your personal data based on your consent, you are entitled to withdraw that consent at any time subject to applicable law. Moreover, where we process your personal data based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal data, subject to applicable law.


We rely on you to ensure that your personal data is complete, accurate, and current. Be sure to inform us as soon as possible regarding any changes to or inaccuracies in your personal data by contacting contact@applewoodmanor.com . We will handle your request per the applicable law. 


Privacy Policy Modifications


The Applewood Manor may amend this Privacy Statement from time to time to meet changes in the regulatory environment, business needs, or to satisfy the needs of our guests, properties, strategic marketing partners, and service providers. If we make material changes that will have an impact on you, we will also send an email with a link to the updated Privacy Policy to the email address that we have on file for you. You should consult this Privacy Policy regularly for any changes. 


Questions and Concerns


If you have any questions, concerns or complaints about our Privacy Policy, data collection, processing practices, or if you want to report any security violations, please contact us. Additionally, if you want to exercise any of the rights you have under this notice please contact us. We may be reached by email at contact@applewoodmanor.com.

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Privacy Policy, The Applewood Manor

62 Cumberland Circle, Asheville, NC 28801 | 828-254-2244 | contact@applewoodmanor.com


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